How to Install Google Analytics on WordPress – 2017

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Google Analytics for WordPress is a powerful way to learn about your site. It can seem confusing with the steps they give you to install Google Analytics on WordPress, but our video should simplify the process. In this video, we will show you how to use Google analytics for your WordPress site.

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Text version of this tutorial:

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Summary of this Tutorial:

Ensure you are signed up to Google Analytics, you can sign up using the link below:

You will need to sign in with your gmail account and will be prompted to sign up.

Once you do you will want to insert an account name, website name, url, and category for Google Analytics to know what to look for.

With your signup complete we will go back to your WordPress site and install and activate the MonsterInsights plugin.


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With the plugin active you will want to go under Insights, Settings to configure the plugin settings.

There will be a button on this page to click with the title Authenticate with your Google account which brings up the authentication steps.

Following the steps you will click to get your Google code and add it to the textbox and you will have successfully activated Google Analytics on your site.

If you would prefer a different plugin option you could go with Insert Headers and Footers.

Insert Headers and footers

When you sign up with Google Analytics they offer a script that they ask you to add to your header, you can copy that code and under Settings, Insert Headers and Footers you would paste the code into the header area and save your changes.

If you do not want either of those methods we would recommend taking a look at our written article for the code method to add it to your site.

WPBeginner – WordPress Tutorials



  1. interesting

  2. Thank you! Just what I needed, I appreciate it!

  3. I already have an automobile blog but still could connect it with Google Analytics until I watched this video. Thanks.

  4. I will use this on my future blog. Thanks!

  5. Interesting

  6. very useful, thanks!

  7. I had searched more than 6 hrs to add analytics your video was helpful I had add with in a min, thanks a lot for sharing great video. GOD bless you all the time

  8. Is there a way to add Google Analytics to a "PREMIUM" account, I don't want to upgrade to BUSINESS! Thanks so much

  9. Nice clear description. Very Helpful!

  10. Thank you, great video

  11. Great video. Super helpful and straightforward. Thank you!

  12. Awesome video, thanks a lot people 🙂

  13. WOW…very clear! ALL good options! Thank you!

  14. Thank you!

  15. Great video…clear and easy to follow. Thank you

  16. big Help thank you so much ??????

  17. Perfect- I opted for Monster Insights. I've putting off doing this thinking it was going to be difficult but literally took a couple of minutes. Thank you!

  18. This was so helpful, thank you so much!

  19. I followed this steps exactly. however, I don't have a dashboard option in the insight menu. did I do something wrong?

  20. monsterinsights is no longer free to use

  21. if add these 3 or 2 methods for same web site. its making any problem?

  22. Hey! I have installed the Monsterinsights Analytics plugin but I am unable to even see my dashboard under the Insights section. Just like you have in your video at 3:11. A prompt help will be highly appreciated. Thanks!

  23. Thank you for another concise and powerful video!

  24. Hello on my account it is show me the users on right now and so on but on my dashboard the info of the number people visiting the site it not showing so my questions is does it take long to show on my dash board

  25. great tutorial

  26. Thank you so much. The monster plugin change a little bit and was actually faster and easyer. The plugin detected straight away my gmail account from google analytics, 5sec after that, everything was set up 🙂

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